Innovation, to us, is an attitude.
It is a mindset that welcomes change, to adapt, to learn and to adopt.
Then, it is about challenging and be risk taking; to improve, to evolve and to experiment.
The results: inventions and re-inventions; even just some baby steps.
Innovation is at the core of WIMI itself.
Insight = Actionable and Inspiring Information:
Information – not simply data, but data with interpretation; incorporating the underlying logic of the data in a synthesized manner, unveiling the STORY behind the data.
Inspiring – should induce further and deeper thinking; carry foreseeable, predictable consequences, i.e. IMPLICATIONS.
Actionable – practical NEXT STEPS; after all, life is empty without actions.
Our brand name, “When Insight Meets Innovation” is our mission.
Whatever we do, our the work is expected to be a working fusion of insight & innovation.
Accurate, understanding of the consumer and uncover their true needs. ~ Vinson Xu / Trueheading
The hidden logic explaining illogical/ logical consumer reactions. ~ Lutfee Huang / Rising Sun
An overused word in the industry. Insight becomes a real insight when leveraging it when you can create advantage over competition or bring value for your business. ~ Cathy Zhao / Kraft
The truth (sometimes evil) deep inside consumers’ hearts. ~ Justin Lu / BBDO
Insight is about the truth of human behavior It may be so obvious that you may easily neglect it, or it can be hidden under the surface of daily behavior. ~ Cherise Liao / BBDO
Actionable nuggets that explain as well as engineer attitude and behavior change which in turn results in moving the needle. ~ Ajay Bangia / Oglivy
Insight is like mountain climbing in Chinese old poems. When you’re in the midst of mountain, you’re often blinded by trivia. The higher position you’re, the more you see. When you reach the peak, you have a brand new angle of the world under your feet, but also to feel shamed at your ignorance before.~ Elf Chen / Pernod Ricard
Accurate, understanding of the consumer and uncover their true needs. ~ Vinson Xu / Trueheading
The hidden logic explaining illogical/ logical consumer reactions. ~ Lutfee Huang / Rising Sun
An overused word in the industry. Insight becomes a real insight when leveraging it when you can create advantage over competition or bring value for your business. ~ Cathy Zhao / Kraft
The truth (sometimes evil) deep inside consumers’ hearts. ~ Justin Lu / BBDO
Insight is about the truth of human behavior It may be so obvious that you may easily neglect it, or it can be hidden under the surface of daily behavior. ~ Cherise Liao / BBDO
Actionable nuggets that explain as well as engineer attitude and behavior change which in turn results in moving the needle. ~ Ajay Bangia / Oglivy
Insight is like mountain climbing in Chinese old poems. When you’re in the midst of mountain, you’re often blinded by trivia. The higher position you’re, the more you see. When you reach the peak, you have a brand new angle of the world under your feet, but also to feel shamed at your ignorance before.~ Elf Chen / Pernod Ricard
Innovation has to go beyond the conventional model, and seek to break-through to find opportunities. ~ Vinson Xu / Wrigley
Continuous improvement on method through practices.~ Lutfee Huang / Rising Sun
Think and act differently. ~ Cathy Zhao / Kraft
A bold move that no one else dares to make. ~ Justin Lu / BBDO
Innovation could be about creating something new from scratch, or building new thoughts on existing ones. Sometimes even a small change can generate big impact. ~ Cherise Liao / BBDO
Best innovation in business world is idea wise crazy but execution wise easy. ~ Elf Chen / Pernod Ricard